The odyssey, regional airline (Geneva):
CONTEXT
Tags : Travel, transport aérien, startup, distribution, marketing,
Odyssey is an airline specializing in regional aviation and business aviation. Beyond private or chartered flights, it wishes to offer regular regional connections from Geneva airport (L'Odyssey brand) to Premium destinations not served and aimed at customers whose priority is time.
CONTEXTE :
promote the development of the company in connection with its new offers of regular and seasonal destinations as a first step.
ANSWER :
– Activate all the digital levers of online marketing
– Couple with third-party distribution levers
– Amplify the levers of communication, promotion and partnerships
RESULTS :
– Despite a late start to marketing (1 month before the first flight), the economic indicators reached the objectives at the end of the season
– The trust gained from regular customers
CONTEXTE :
promote the development of the company in connection with its new offers of regular and seasonal destinations as a first step.
ANSWER :
– Activate all the digital levers of online marketing
– Couple with third-party distribution levers
– Amplify the levers of communication, promotion and partnerships
RESULTS :
– Despite a late start to marketing (1 month before the first flight), the economic indicators reached the objectives at the end of the season
– The trust gained from regular customers