Lillo-Renner jewelry firm (Monaco)

CONTEXT

Tags: digital, sales, strategy

Since 1987, the Lillo-Renner jewelry firm has been creating the jewelry of your dreams, finding the pieces that complement your adornments and outfits, and can buy back those that are no longer of such interest to you.
The firm makes your jewelry evolve with you, so that they accompany you for a long time, as true life companions.
CONTEXTE :
Cabinet Lillo-Renner wishes to intensify its economic performance, both by increasing its stocks of second-hand jewelery for sale, and by increasing its sales. It is therefore a question of identifying and then activating the digital levers that serve these strategic objectives.
ANSWER :
– Implementation of 3 SEA campaigns over the year 2023 of 3 months each in order to capture online prospects (leads) seeking to sell their jewelry by relying on Google to identify potential buyers
– Recommendation to implement a SEA test campaign in 2023 for a duration of 3 months. The objective of this test campaign is to identify the conversion potential (online sales) of the Firm's site, from its product catalog, in relation to the online visitors generated by the SEA campaign.
RESULTS :
– First results (Q1 2023) very encouraging
– The final assessment will be drawn up in Q4 2023

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