AIHM (Association of Hotel Industries of Monaco)

audit, advice and forecasting on the next steps in the digitalisation of the association

The A.I.H.M. (Association des Industries Hôtelières de Monaco) fulfils three essential missions: it represents the professionals; it defends the interests of the profession; it serves each of its members

CONTEXTE :

increase its membership by showing the driving role of the association in informing and supporting its members through all the transformations that the industry is undergoing. Digital transformation is one of them and many levers are to be activated to enable each member to increase its turnover.
ANSWER :
– Des présentations sur l’enjeu de la digitalisation des hôtels & restaurants : pédagogie et vulgarisation
- Digital communication to be increased
- Pooling of certain digital levers for the benefit of members
RESULTS :
- Measured at year-end